Enter ad spend and revenue from ads. Open advanced inputs for gross margin and other costs to compute Break-even ROAS using the same form as the PPC ROI calculator.
- ROAS
- 4.10:1
- ROAS %
- 410.0%
- Break-even ROAS
- 3.33:1
You need ≥3.33:1 to profit; you're at 4.10:1.
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Frequently asked questions
What is ROAS?
ROAS is revenue attributed to ads divided by ad spend. Agency fees and other costs belong in Break-even ROAS, not the ROAS denominator.
How is Break-even ROAS calculated?
Break-even ROAS = total cost ÷ (ad spend × gross margin). With no other costs, that equals 1 ÷ margin.
Do I need an account?
No. On-screen results are free. Enter an email only if you want to download the report.